An easy way to learn more about your audience – and their content consumption habits – is by taking advantage of Google Analytics and the metrics that it offers. You can see who is visiting your site, what they're viewing, where they're coming from and more.
We take a look at the key elements that contribute to making an omni-channel experience successful – consistency, convenience, personalization, empowerment and social media savvy.
Technology has had a huge impact on the way that people shop, both in-store and online. It's common for a shopper's path-to-purchase to include stops at every single one of a retailer's touch points.
Copywriting and web design are usually handled completely independently when it comes to launching a new website, but the two are intrinsically linked and rely on each other to make the most impact on an online audience. Find out how to get the two creative schools to work together.
Determining whether you can use a particular photo (one that you found via Google, for example) to illustrate a blog post without breaking any copyright laws isn't always easy.
On Saturday, Google issued many manual actions (search engine result penalties) for "unnatural outbound links." These penalties were issued by Google's manual actions team to sites that use outbound links as a way to manipulate search results.
Google recently announced that it will be making updates to the mobile-friendly algorithm in May. Now, a month before the update, Google has begun displaying a new type of warning to site owners if their site is not mobile-friendly.
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