Articles

  • How to Optimize Images for Search Engines

    How to Optimize Images for Search Engines

    Optimizing images for search engines is a very easy way to improve on-page search engine optimization. By correctly describing images – and using proper keyword placement – in file names and alternative text fields, you can help boost organic search rankings.

  • How to Write Search Engine Optimized Page Titles

    How to Write Search Engine Optimized Page Titles

    Page titles, or title tags in SEO speak, are one of the most important elements of on-page search engine optimization. This is what you need to know about writing a user- and search engine-friendly title tag.

  • How to Make Your Website More Accessible

    How to Make Your Website More Accessible

    The Accessibility for Ontarians with Disabilities Act (AODA) is legislation enacted by the provincial government in 2005. It set out goals and guidelines to make Ontario accessible by the year 2025. An accessible website accommodates the different ways that people with disabilities navigate websites and consume online content.

     

  • Minor Units: Deciding How to Store Monetary Values for Your eCommerce Application

    Minor Units: Deciding How to Store Monetary Values for Your eCommerce Application

    One of the more common challenges faced when developing a custom eCommerce implementation is deciding how to store monetary values. 
  • How to Use Your CMS to Help Improve Online Brand Consistency

    How to Use Your CMS to Help Improve Online Brand Consistency

    A lack of brand consistency can ultimately be confusing for your audience. However, your CMS can help combat the challenge of keeping branding consistent by using it as a hub for branding guidelines.

  • How to Create an Editorial Schedule for Your Company Blog Using Google Calendar

    How to Create an Editorial Schedule for Your Company Blog Using Google Calendar

    Google Calendar is a great platform to host your editorial calendar. It's easy-to-use, flexible and moving things around is simple and seamless. It's also easily shareable, making it possible for multiple content contributors to collaborate on ideas and gain visibility into what is in production/go-live dates.

  • Calls-to-Actions: Best Practices, Tips & Tricks

    Calls-to-Actions: Best Practices, Tips & Tricks

    A call-to-action (CTA) is a button or link placed on your website that guides users to complete a task – like filling out a form or downloading an eBook. CTA's are a great way to make sure that your website is working for you and getting you to your business goals.

  • Google Debuts Experimental New Podium for Sharing Content on Search Results Pages

    Google Debuts Experimental New Podium for Sharing Content on Search Results Pages

    Google is starting to experiment with a brand new format of search results, which will eventually enable public figures and business to manage a one-way content feed that is directly built into search results pages.

  • Why it's Important to Have a Search Bar On Your Site – And How to Leverage It

    Why it's Important to Have a Search Bar On Your Site – And How to Leverage It

    Your site's internal search bar can be mined for valuable metrics and insights about your visitors. This data can be leveraged to improve your SEO strategy, user-experience and conversion rates.

  • How to Repurpose Your Blog Content Across Different Social Networks

    How to Repurpose Your Blog Content Across Different Social Networks

    Social media is a quick, easy and cost-effective way to spread your content out across a number of platforms and get it in front of as many eyeballs as possible. But no two social networks (and their user-bases) are alike, and each one should be approached differently.

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