A lack of brand consistency can ultimately be confusing for your audience. However, your CMS can help combat the challenge of keeping branding consistent by using it as a hub for branding guidelines.
Google Calendar is a great platform to host your editorial calendar. It's easy-to-use, flexible and moving things around is simple and seamless. It's also easily shareable, making it possible for multiple content contributors to collaborate on ideas and gain visibility into what is in production/go-live dates.
A call-to-action (CTA) is a button or link placed on your website that guides users to complete a task – like filling out a form or downloading an eBook. CTA's are a great way to make sure that your website is working for you and getting you to your business goals.
Google is starting to experiment with a brand new format of search results, which will eventually enable public figures and business to manage a one-way content feed that is directly built into search results pages.
Your site's internal search bar can be mined for valuable metrics and insights about your visitors. This data can be leveraged to improve your SEO strategy, user-experience and conversion rates.
Social media is a quick, easy and cost-effective way to spread your content out across a number of platforms and get it in front of as many eyeballs as possible. But no two social networks (and their user-bases) are alike, and each one should be approached differently.
Retiring a content management system and moving to a new platform always requires the (sometimes tricky) process of content migration. Content migration is the process of moving existing web content to a new platform, and every website's content migration is unique.
Content marketing is a fantastic tactic to capture the attention of customers and prospects, but successful content marketing requires a well thought out and well executed strategy. Here are our tips for creating a successful content marketing strategy to tell your brand story the best way you can.
It happens. Websites get messy. They lose organization. They become over-stuffed with content. Performing a content audit is a great way to clean up a site, cut out anything that doesn't fit and make adjustments to improve quality and relevance.
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