Latest Articles

  • Understanding and Optimizing Content for Google's Featured Snippet Box

    Understanding and Optimizing Content for Google's Featured Snippet Box

    For the past few years, Google has been making a lot of changes to refine the way it displays search results in order to provide the best experiences for its users. A big change is the increasing number of Featured Snippets that Google displays on each search results page.

  • The Scary, but Effective, Marketing Tactics

    The Scary, but Effective, Marketing Tactics

    One of the most prominent hindrances to a marketer's productivity is fear. Some of the most effective marketing tactics are really intimidating to implement; and Quicksprout outlined five of the scariest.

  • Responsive Design Planning Tips

    Responsive Design Planning Tips

    Responsive design can be an extremely useful tool and solution when employed properly and for the appropriate problems. It also involves a lot of planning, and here's what to consider if you’re thinking about taking the plunge.

  • It Might Be Time for a Website Redesign if...

    It Might Be Time for a Website Redesign if...

    Your audience’s very first impression of your business almost always happens online. In fact, a Stanford study found that 75% of users admit to making judgements about a company based on their website. If your online presence isn’t up to snuff, a redesign is just the remedy.

  • The Key Website Metrics that You & Your Team Should be Tracking

    The Key Website Metrics that You & Your Team Should be Tracking

    Google Analytics is an essential tool for online marketers. It's a tool that provides extremely valuable marketing insights into a website's performance.

  • Facebook & Twitter Both Make Prominent UX Changes

    Facebook & Twitter Both Make Prominent UX Changes

    Facebook and Twitter share the same struggle in providing experiences that work for both personal users and business users.

  • Eye-tracking Study Reveals How Consumers View Online Display Ads

    Eye-tracking Study Reveals How Consumers View Online Display Ads

    Mediative conducted an eye-tracking study to find out whether people actually notice online display ads. The study used 39 participants of all ages, and they were asked to complete specific search tasks in order for the researchers to find out if they took notice of the ads and which formats saw the highest engagement.
  • The Profitable Social Media Trends of 2016

    The Profitable Social Media Trends of 2016

    Buffer put together a list of three big social media trends that brands will be able to profit on in 2016, like social shopping. 

     
  • Google Makes Significant Updates to Webmaster Guidelines

    Google Makes Significant Updates to Webmaster Guidelines

    Google has just made significant changes to the general section of its Webmaster Guidelines documentation. The documentation now provides more in-depth information and examples to help webmasters create websites that are user-friendly and that Google will find/rank.
  • Generic Stock Photos Must Die

    Generic Stock Photos Must Die

    Generic stock photos are the worst, and it's surprising that they're still being used by a lot of marketers. Don't use photos with weird stock photo models in them. 

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