There is only one week left until Google's mobile algorithm update, affectionately coined Mobilegeddon by the SEO community, will be released on April 21st. As the release date approaches, Google is releasing more information about what the update will and will not affect.
Google Analytics' Content Grouping feature allows you to categorize your content based on set rules. This feature provides deeper insight and analysis as it provides the ability to view your website's data based on a group of related values.
In 2014, the Living Arts Centre’s marketing team began rebuilding its website on the Agility CMS Platform. The site launched in early 2015. The site is responsive, follows accessibility guidelines and more.
Google recently announced an upcoming major algorithm update that will impact its mobile search results in a big way. Beginning on April 21, 2015, mobile-friendliness will now be used as a ranking signal to provide Google's growing number of mobile searchers with the most relevant, timely and user-friendly results.
Google has many free tools that are easy-to-use and be can highly valuable for every digital marketer. These are the top eight free offerings from Google that should be in every marketer's tool box.
Google provides two free tools that marketers can take advantage of to increase their presence within the search engine's results pages and to boost search traffic.
Facebook, YouTube, LinkedIn and Twitter all have hidden features that can make a marketer's job a little easier. For example, did you know that YouTube's Fan Finder program provides free pre-roll ad space?
While it's important to keep your website fresh with new content posted regularly, it's becoming more and more important to make sure you're providing your audience with exactly what they want.
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