This year will be huge for mobile commerce, especially after the surge in mobile shopping during the 2015 holiday shopping season.
LinkedIn's user count currently sits at over 400 million users, and that number continues to grow at an impressive rate. The numbers, coupled with professionals' need/want to network, makes the social network a great asset to any marketing strategy.
Search Console users now have access to a new Search Analytics report that displays how many times the app install button was clicked on from a search results page.
Pinterest recently entered the eCommerce world by introducing a "Buy" button to pins. Now, the social network is making further eCommerce moves by introducing price-drop notifications for Buyable Pins.
Earlier this year at a Barclay's conference, Mondelēz’s chief growth officer Mark Clouse said that the company has a huge growth opportunity to grow through eCommerce. By 2020, the company (which owns brands like Oreo, Ritz and Trident) plans to increase its online sales tenfold. That's a jump from $100 million to $1 billion annually.
Right now, everyone everywhere is being inundated with holiday campaigns. HubSpot pulled together a list of this year's best holiday marketing campaigns – the ones that delight consumers and spread holiday cheer by promoting sharing.
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