Looking to increase your online sales? Find out our top 6 eCommerce tips to improve your site, speed up sales and increase revenue.
An easy way to learn more about your audience – and their content consumption habits – is by taking advantage of Google Analytics and the metrics that it offers. You can see who is visiting your site, what they're viewing, where they're coming from and more.
Page views or unique visitors? Which one should you focus on? It depends on what your goals and objectives are, in terms of your website, and your audience.
Your site's internal search bar can be mined for valuable metrics and insights about your visitors. This data can be leveraged to improve your SEO strategy, user-experience and conversion rates.
Google Analytics is an essential tool for online marketers. It's a tool that provides extremely valuable marketing insights into a website's performance.
Now more than ever, CMOs and their marketing teams require advanced analytical tools for planning strategic objectives. These tools provide analysis into how customers and prospects behave online, and they also work as guides in terms of optimizing campaigns.
Google Analytics' Content Grouping feature allows you to categorize your content based on set rules. This feature provides deeper insight and analysis as it provides the ability to view your website's data based on a group of related values.
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