• How to Configure Google Analytics' Content Grouping Feature for In-depth Analysis

    How to Configure Google Analytics' Content Grouping Feature for In-depth Analysis

    Google Analytics' Content Grouping feature allows you to categorize your content based on set rules. This feature provides deeper insight and analysis as it provides the ability to view your website's data based on a group of related values.

  • How to Understand Traffic Drops in Google Analytics

    How to Understand Traffic Drops in Google Analytics

    It's not the greatest feeling in the world when you login to Google Analytics only to see a major drop in your website's or app's traffic – especially when you don't know why or how it happened. When that happens, it's best to start your investigation by determining whether the traffic drop is a result of a technical mishap or marketing influences.

  • What You Need to Know About Google Analytics' Intelligence Events

    What You Need to Know About Google Analytics' Intelligence Events

    Google Analytics' Intelligence Events feature provides an easy and convenient way to monitor the health and performance of your website by notifying you (via email or text) of unusual changes in traffic and usage patterns.

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