Two essential planning projects are Information Architecture (IA) and Content Architecture (CA), and we walk through both, and the best practices for each, in this webinar.
Listicles have, unfairly, earned a bad rap. The format has been criticized by old school journos for being lazy, uninformative and poorly written attention span-killers. But regardless of what the naysayers say, listicles are insanely popular.
Copywriting and web design are usually handled completely independently when it comes to launching a new website, but the two are intrinsically linked and rely on each other to make the most impact on an online audience. Find out how to get the two creative schools to work together.
A style guide, a set of content rules, provides all writers with a readily available source that outlines every one of your requirements for composing and presenting quality content, while staying on-brand.
Determining whether you can use a particular photo (one that you found via Google, for example) to illustrate a blog post without breaking any copyright laws isn't always easy.
A high bounce rate can be an indication of poor site structure, confusing design, subpar copy – essentially, a bad user-experience. Check out ouraction items to help avoid or remedy a high bounce rate.
Content curation, the art of searching out relevant information for your audience from a variety of online sources to then share via your own communication channels, has become an important daily ritual for many a digital marketer.
Websites boasting beautiful collections of high-resolution, royalty-free images are popping up all over the place thanks to the good will of talented photographers and agencies. Check out our list of the best websites to source royalty-free stock photos for your online needs.
Before you start writing a blog post, it's important to do your research first. In fact, research is an integral component of any great blog post. In order to use your content to position your brand an industry though leader, you have to back up your ideas with credible info.
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