Jonah Peretti founded two of the biggest online publications – media empires, really – in an industry that's supposed to be on the decline. Those two publications? BuzzFeed and the Huffington Post.
On average, users only read 20% of a webpage's content. Website visitors generally scan content because they're looking for a quick and easy answer to their question or problem.
Earlier this week, Jet.com kicked off a creative campaign called #Jetspree. The brand spent a day creating and rolling-out fun, real-time videos based on the contents of customers' shopping carts.
Earlier this year in June, Joe Fresh (a Canadian apparel brand) redesigned its blog to much success. The brand wanted to create a more a more robust and sophisticated content platform than the Tumblr feed that it had been using.
You can write the most eloquent and informative blog posts – but if content is not organized into a user-friendly format, it won't be read by anyone.
Upworthy is one of the fastest growing media companies in the world, and the site welcomes close to 50 million unique visitors per month. The secret to Upworthy's success is their headline-writing formula.
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