On Saturday, Google issued many manual actions (search engine result penalties) for "unnatural outbound links." These penalties were issued by Google's manual actions team to sites that use outbound links as a way to manipulate search results.
Web pages containing videos are 50 times more likely to rank on the first page of Google than those without. That's because people really, really like to watch videos online.
What exactly is link building? It's the process of building external hyperlinks (backlinks) from other websites to your own. And it's a necessary evil.
URL format is an important element of on-page search engine optimization. Optimizing URLs can make a website increasingly discoverable and click-able on result pages.
Optimizing images for search engines is a very easy way to improve on-page search engine optimization. By correctly describing images – and using proper keyword placement – in file names and alternative text fields, you can help boost organic search rankings.
Page titles, or title tags in SEO speak, are one of the most important elements of on-page search engine optimization. This is what you need to know about writing a user- and search engine-friendly title tag.
Google has made an official announcement that an algorithm update, Panda 4.2, was rolled out over the weekend.
It's here! Google's Mobile-friendly Update is starting its roll out today. The algorithm update will use a website's mobile friendliness as a ranking factor. Search results returned to a user on a smartphone or tablet will favor pages that are optimized for smartphone and tablet consumption.
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