Last week, Google officially rolled out the second iteration of its mobile-friendly update. Now, Google has announced that the new version of its mobile-friendly testing tool is live.
This update increases the mobile-friendly ranking signal's effect; so if your site is already optimized for mobile, there's nothing to worry about.
On Saturday, Google issued many manual actions (search engine result penalties) for "unnatural outbound links." These penalties were issued by Google's manual actions team to sites that use outbound links as a way to manipulate search results.
Google recently announced that it will be making updates to the mobile-friendly algorithm in May. Now, a month before the update, Google has begun displaying a new type of warning to site owners if their site is not mobile-friendly.
Web pages containing videos are 50 times more likely to rank on the first page of Google than those without. That's because people really, really like to watch videos online.
What exactly is link building? It's the process of building external hyperlinks (backlinks) from other websites to your own. And it's a necessary evil.
Google announced on its Official Webmaster Blog that it will be making some updates to the mobile-friendly algorithm that was launched last year in April.
Optimizing images for search engines is a very easy way to improve on-page search engine optimization. By correctly describing images – and using proper keyword placement – in file names and alternative text fields, you can help boost organic search rankings.
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