• Google's Mobile-Friendly Algorithm Update: The Winners & Losers (So Far)

    Google's Mobile-Friendly Algorithm Update: The Winners & Losers (So Far)

    It's been a week since Google began rolling out its Mobile-friendly Update. Since then, "Mobilegeddon" has already had an impact on search results; and search visibility for a handful of big brands has taken a big hit. Most notably, the big losers of the algorithm have been Reddit, Vogue, NBC Sports and others.
  • Google Confirms Mobile-friendly Update Will Roll Out Slowly

    Google Confirms Mobile-friendly Update Will Roll Out Slowly

    On Tuesday, Google began rolling out its Mobile-friendly Update. A handful of webmasters noticed a change in traffic, but most haven't seen any impact at all.
  • Today's the Day! Google Rolls Out Mobile Algorithm Update

    Today's the Day! Google Rolls Out Mobile Algorithm Update

    It's here! Google's Mobile-friendly Update is starting its roll out today. The algorithm update will use a website's mobile friendliness as a ranking factor. Search results returned to a user on a smartphone or tablet will favor pages that are optimized for smartphone and tablet consumption.

  • What Will Google's Mobile Algorithm Update Affect?

    What Will Google's Mobile Algorithm Update Affect?

    There is only one week left until Google's mobile algorithm update, affectionately coined Mobilegeddon by the SEO community, will be released on April 21st. As the release date approaches, Google is releasing more information about what the update will and will not affect.

  • The Continued Rise of Long-Tail Keywords

    The Continued Rise of Long-Tail Keywords

    Last year, long-tail keywords drove more referral traffic form Google than every before. Agency Zazzle Media studied the rise of the long-tail keyword over the course of 12 months across its clients' websites. 

  • Google Answers Questions About its Upcoming Mobile Algorithm Update

    Google Answers Questions About its Upcoming Mobile Algorithm Update

    Google will be rolling out a new ranking algorithm beginning on April 21st that will effect its mobile search results. Google recently answered questions in a Google+ Hangout to clarify concerns from the SEO community. 

  • The Free Google Tools that Should be in Every Marketer's Tool Box

    The Free Google Tools that Should be in Every Marketer's Tool Box

    Google has many free tools that are easy-to-use and be can highly valuable for every digital marketer. These are the top eight free offerings from Google that should be in every marketer's tool box.

  • How to Take Advantage of Google's Free Marketing Tools for Businesses

    How to Take Advantage of Google's Free Marketing Tools for Businesses

    Google provides two free tools that marketers can take advantage of to increase their presence within the search engine's results pages and to boost search traffic.

  • Why SEO & Content Marketing Go Hand-in-Hand

    Why SEO & Content Marketing Go Hand-in-Hand

    The relationship between SEO and content marketing has become a little muddled for some. The truth is that SEO and content marketing go hand-in-hand. You can't have one without the other. They're BFFs.

  • Sneak Peek at A New Google Webmaster Tools Report

    Sneak Peek at A New Google Webmaster Tools Report

    Google has made a new Webmaster Tools report, the Search Impact report, to a sub-group of testers. Barry Schwartz, from Search Engine Land, believes it will replace the current Search Queries report, but with a lot more features.

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