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Content curation, the art of searching out relevant information for your audience from a variety of online sources to then share via your own communication channels, has become an important daily ritual for many a digital marketer.
Social media is a quick, easy and cost-effective way to spread your content out across a number of platforms and get it in front of as many eyeballs as possible. But no two social networks (and their user-bases) are alike, and each one should be approached differently.
Google provides two free tools that marketers can take advantage of to increase their presence within the search engine's results pages and to boost search traffic.
Facebook, YouTube, LinkedIn and Twitter all have hidden features that can make a marketer's job a little easier. For example, did you know that YouTube's Fan Finder program provides free pre-roll ad space?
There is a lot of room for contesting creativity on Pinterest, which is why the social network has become a favorite place for brands to dole out prizes. The site rolled out its official set of contest rules and guidelines with the launch of its business accounts, and they're much more flexible than other social networks. Other than Pinterest's official rules and terms, here's what you need to know to pin your way to a perfect Pinterest contest.
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