Recently, a handful of marketers have made the decision to get rid of their Business Facebook Pages.
SoulCycle, a fitness brand, boasts 38 locations that serve spinning classes to over 50,000 riders per week. The brand is enjoying big success with its social media strategy, which has turned its class instructors into brand ambassadors and social media mini-celebrities.
Meerkat is a brand new app that enables its users to conduct live-streaming broadcasts, with the touch of a button, via their smartphones.
Google provides two free tools that marketers can take advantage of to increase their presence within the search engine's results pages and to boost search traffic.
Facebook, YouTube, LinkedIn and Twitter all have hidden features that can make a marketer's job a little easier. For example, did you know that YouTube's Fan Finder program provides free pre-roll ad space?
Viber, a calling and messaging app, just announced that BuzzFeed will be using its Public Chats feature in order to give the site's readers an easy way to interact with its editorial team.
Taylor Swift is really good at social media. The pop star has over 140 million followers/subscribers across Twitter, Instagram, Facebook and YouTube. Digiday put together five lessons that brands can learn from Swift's successful social media strategy.
There is a lot of room for contesting creativity on Pinterest, which is why the social network has become a favorite place for brands to dole out prizes. The site rolled out its official set of contest rules and guidelines with the launch of its business accounts, and they're much more flexible than other social networks. Other than Pinterest's official rules and terms, here's what you need to know to pin your way to a perfect Pinterest contest.
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