Search Console users now have access to a new Search Analytics report that displays how many times the app install button was clicked on from a search results page.
There is only one week left until Google's mobile algorithm update, affectionately coined Mobilegeddon by the SEO community, will be released on April 21st. As the release date approaches, Google is releasing more information about what the update will and will not affect.
A popular mobile usability trend is to hide an app or website's navigation off screen, and to only be revealed once interacted with - via a click, slide, etc.
Google recently announced an upcoming major algorithm update that will impact its mobile search results in a big way. Beginning on April 21, 2015, mobile-friendliness will now be used as a ranking signal to provide Google's growing number of mobile searchers with the most relevant, timely and user-friendly results.
Considering that mobile phone users spend 86% of their total phone usage time within apps, dedicated mobile software is a great way engage an online audience – as long as the app is top-notch in terms of performance. ReadWrite posted a checklist that includes the six ways to keep app users happy.
Last year, comScore released a report stating that mobile devices were driving Internet activity, and that apps were beating out the mobile web in terms of usage – but new IAB stats are now suggesting that the mobile web isn't doing too poorly.
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