According to new research published by Bain & Company, B2B marketers are falling behind when it comes to creating engaging and dynamic digital experiences.
This year will be huge for mobile commerce, especially after the surge in mobile shopping during the 2015 holiday shopping season.
Ed Couchman, Facebook's head of agency relations, recently spoke at the Content Marketing Summit about the fundamental changes in how people behave online.
The New York Times has long been admired for its robust online community. Not many news/media sites are able to spark rich and thought-provoking conversations like the New York Times can.
Kate Spade's chief marketing officer, Mary Beech, spoke to Fortune to discuss the brand's upcoming initiatives and plans for the holiday season.
The holidays are quickly approaching, and the pressure is on for online retailers to get ready for the on-coming rush.
Liz Crawford, CTO of Birchbox, spoke at #canvasconf and website personalisation, and provided insights into how personalisation can work well with eCommerce.
Website personalization didn't take off quite as expected in 2015. A major reason why most companies didn't put personalization into practice this year is because of big data.
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