• An Agility CMS Success Story: The Living Arts Centre

    An Agility CMS Success Story: The Living Arts Centre

    In 2014, the Living Arts Centre’s marketing team began rebuilding its website on the Agility CMS Platform. The site launched in early 2015. The site is responsive, follows accessibility guidelines and more.

  • Applying David Ogilvy's Lessons to Mobile App Marketing

    Applying David Ogilvy's Lessons to Mobile App Marketing

    David Ogilvy, commonly referred to as the "Original Mad Man" and "The Father of Advertising" is a big deal to many marketing peeps. He created some of the most successful marketing campaigns ever during the golden age of print advertising. Even though the marketing landscape has changed drastically since his heyday, many of Ogilvy's principles still apply.
  • How Your Website Can Benefit from Social Proof

    How Your Website Can Benefit from Social Proof

    The online sales funnel has evolved to empower the consumer. They are able to fully research products and services by checking out reviews, testimonials and watching demos – all of which are examples of social proof.

  • The New York Times' Audience Development Strategy

    The New York Times' Audience Development Strategy

    Digiday spoke to Alexandra MacCallum, recently appointed assistant managing editor at the The New York Times (and a founding editor of The Huffington Post), about the paper's audience development strategy.

  • The Unstoppable Growth of Mobile Traffic

    The Unstoppable Growth of Mobile Traffic

    Web traffic from mobile devices is growing exponentially. This infographic explains why it's imperative to have sites and apps optimized for smartphones and tablets.

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