In 2014, the Living Arts Centre’s marketing team began rebuilding its website on the Agility CMS Platform. The site launched in early 2015. The site is responsive, follows accessibility guidelines and more.
The online sales funnel has evolved to empower the consumer. They are able to fully research products and services by checking out reviews, testimonials and watching demos – all of which are examples of social proof.
Digiday spoke to Alexandra MacCallum, recently appointed assistant managing editor at the The New York Times (and a founding editor of The Huffington Post), about the paper's audience development strategy.
Web traffic from mobile devices is growing exponentially. This infographic explains why it's imperative to have sites and apps optimized for smartphones and tablets.
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