• 6 Great eCommerce Tips to Improve Your Online Store

    6 Great eCommerce Tips to Improve Your Online Store

    Looking to increase your online sales? Find out our top 6 eCommerce tips to improve your site, speed up sales and increase revenue.

  • How Often Should You Check Metrics?

    How Often Should You Check Metrics?

    Monitoring the performance of your website and online marketing initiatives can be a little overwhelming when you consider all of the metrics and information that is at your fingertips all the time. We break down which metrics should be monitored on a  daily, weekly, monthly and yearly basis.

  • Where Marketing Automation Tools Fall Short

    Where Marketing Automation Tools Fall Short

    The use of marketing automation tools by B2B organizations increased 11 fold from 2011 to 2014, but marketing automation tools are not always 100% automated. They require a little bit of elbow grease to get up, running and working smoothly. These tools are not as effortless as their name implies.
  • Avoid These Mistakes for a  Smooth Transition to a New CMS

    Avoid These Mistakes for a Smooth Transition to a New CMS

    CMS Wire listed the 11 mistakes that cause the implementation of a new content management system  to go belly up. 
  • The Email Marketing Metrics that You Should be Tracking

    The Email Marketing Metrics that You Should be Tracking

    Email marketing success can be measured based on best practices and key performance indicators. MarketingProfs rounded up seven metrics that all email marketers should be paying attention to.

  • An Agility CMS Success Story: The Living Arts Centre

    An Agility CMS Success Story: The Living Arts Centre

    In 2014, the Living Arts Centre’s marketing team began rebuilding its website on the Agility CMS Platform. The site launched in early 2015. The site is responsive, follows accessibility guidelines and more.

  • How to Measure the Success of Native Advertising

    How to Measure the Success of Native Advertising

    While some brands depend on publisher metrics like impressions and shares to measure success, others have found better ways to measure the impact of native advertising.

  • The ROI of Social Media Marketing

    The ROI of Social Media Marketing

    The latest "Social Business Benchmark" survey completed by Harris Poll for Hootsuite found that marketers are frustrated with the lack of ROI on social media marketing.