• Webinar On-Demand: Information + Content Architecture

    Webinar On-Demand: Information + Content Architecture

    Two essential planning projects are Information Architecture (IA) and Content Architecture (CA), and we walk through both, and the best practices for each, in this webinar. 

  • What is an Omni-Channel Experience & Why is it so Important for Retailers?

    What is an Omni-Channel Experience & Why is it so Important for Retailers?

    Technology has had a huge impact on the way that people shop, both in-store and online. It's common for a shopper's path-to-purchase to include stops at every single one of a retailer's touch points.


  • Digital Downloads: 2016 Content Trends

    Digital Downloads: 2016 Content Trends

    According to a new report from Limelight Networks, smartphones have surpassed the desktop to be the dominant device for downloading digital content. 


  • How to Make Your Website More Accessible

    How to Make Your Website More Accessible

    The Accessibility for Ontarians with Disabilities Act (AODA) is legislation enacted by the provincial government in 2005. It set out goals and guidelines to make Ontario accessible by the year 2025. An accessible website accommodates the different ways that people with disabilities navigate websites and consume online content.

     

  • Responsive Design or a Mobile Website? Which One is Right for You

    Responsive Design or a Mobile Website? Which One is Right for You

    Both a responsive design and a mobile website are great options when it comes to optimizing your…

  • The Scary, but Effective, Marketing Tactics

    The Scary, but Effective, Marketing Tactics

    One of the most prominent hindrances to a marketer's productivity is fear. Some of the most effective marketing tactics are really intimidating to implement; and Quicksprout outlined five of the scariest.

  • Responsive Design Planning Tips

    Responsive Design Planning Tips

    Responsive design can be an extremely useful tool and solution when employed properly and for the appropriate problems. It also involves a lot of planning, and here's what to consider if you’re thinking about taking the plunge.

  • It Might Be Time for a Website Redesign if...

    It Might Be Time for a Website Redesign if...

    Your audience’s very first impression of your business almost always happens online. In fact, a Stanford study found that 75% of users admit to making judgements about a company based on their website. If your online presence isn’t up to snuff, a redesign is just the remedy.

  • Eye-tracking Study Reveals How Consumers View Online Display Ads

    Eye-tracking Study Reveals How Consumers View Online Display Ads

    Mediative conducted an eye-tracking study to find out whether people actually notice online display ads. The study used 39 participants of all ages, and they were asked to complete specific search tasks in order for the researchers to find out if they took notice of the ads and which formats saw the highest engagement.
  • The Most Overrated Marketing Tactic, According to Marketers

    The Most Overrated Marketing Tactic, According to Marketers

    HubSpot recently surveyed 4,000 marketers, across the world, as part of its 2015 State of Inbound report to find out what they think is the most overrated marketing tactic.

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