Your audience’s very first impression of your business almost always happens online. In fact, a Stanford study found that 75% of users admit to making judgements about a company based on their website. If your online presence isn’t up to snuff, a redesign is just the remedy.
HubSpot recently surveyed 4,000 marketers, across the world, as part of its 2015 State of Inbound report to find out what they think is the most overrated marketing tactic.
Now more than ever, CMOs and their marketing teams require advanced analytical tools for planning strategic objectives. These tools provide analysis into how customers and prospects behave online, and they also work as guides in terms of optimizing campaigns.
Redesigning a website requires a lot of time and resources. The effort can be extra taxing within the industrial space where limited numbers of staff are already strapped for time.
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