Although brands' mobile strategies are progressing, there is still a lot left to be done. Econsultancy's most recent Quarterly Briefing (produced with Adobe) dives into The Quest for Mobile Excellence
A brand new study from the Media Insight Project found out how millennials discover and access online content. The study found that Facebook is king, and millennials rely heavily on the social network for information.
A tactic that has worked for a handful of publishers in capturing readers' attention is employing infinite scroll on their websites, a feature made popular by social networks like Facebook and Twitter.
Infegy recently released a report that ranks the most popular and most talked about brands online. Google took the top spot for the second year in a row.
Digital marketing is becoming a bigger budgetary priority for brands. Econsultancy's Marketing Budgets 2015 Report found that 77% of marketer say their companies plan to increase investment this year.
Econsultancy rounded up "12 spellbinding stats from around the digital world." For example, more than 25% of Consumers will use mobile payments in 2015.
For the third month in a row, app downloads set a new record in December. This data comes from mobile marketing tech firm Fiksu. The data also showed that the cost of acquiring loyal users also increased by 20 percent from the December a year before.
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