Mobile Search Queries are Starting to Surpass Desktop

By Jillean Kearney on May 11, 2015

Mobile search queries are starting to win out over desktop and tablet search queries in some parts of the world.

This news was confirmed by Google's Jerry Dischler in a post on AdWords' official blog that stated, "more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. and Japan."

The official announcement from Google comes shortly after the roll out of its mobile-friendly algorithm update. 

Dischler also includes that this change provides marketers with a "tremendous opportunity" to reach audiences via new touchpoints.

"It's our job to make sure our mobile search strategies are reaching people in these different search contexts," Lindsay Kolowich wrote for HubSpot's Marketing Blog.

But there are still some brands that are mobile holdouts. For those that have managed to avoid going mobile, HubSpot goes through the top four things that marketers should think about when optimizing their website for mobile.

First up: implementing a responsive design. Google recommends responsive design as the top pattern for mobile optimization. Read more over at HubSpot

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May 11, 2015

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