• Webinar On-Demand: Information + Content Architecture

    Webinar On-Demand: Information + Content Architecture

    Two essential planning projects are Information Architecture (IA) and Content Architecture (CA), and we walk through both, and the best practices for each, in this webinar. 

  • What is an Omni-Channel Experience & Why is it so Important for Retailers?

    What is an Omni-Channel Experience & Why is it so Important for Retailers?

    Technology has had a huge impact on the way that people shop, both in-store and online. It's common for a shopper's path-to-purchase to include stops at every single one of a retailer's touch points.


  • How to Create A Style Guide for Your Web Content

    How to Create A Style Guide for Your Web Content

    A style guide, a set of content rules, provides all writers with a readily available source that outlines every one of your requirements for composing and presenting quality content, while staying on-brand.


  • Image Copyright Laws: Which Photographs You Can Use on Your Website & Why

    Image Copyright Laws: Which Photographs You Can Use on Your Website & Why

    Determining whether you can use a particular photo (one that you found via Google, for example) to illustrate a blog post without breaking any copyright laws isn't always easy.


  • How to Avoid & Remedy High Bounce Rates

    How to Avoid & Remedy High Bounce Rates

    A high bounce rate can be an indication of poor site structure, confusing design, subpar copy – essentially, a bad user-experience. Check out ouraction items to help avoid or remedy a high bounce rate.


  • 5 Free Tools that Will Organize Your Content Curation Efforts For You

    5 Free Tools that Will Organize Your Content Curation Efforts For You

    Content curation, the art of searching out relevant information for your audience from a variety of online sources to then share via your own communication channels, has become an important daily ritual for many a digital marketer.


  • Top 10 Sources for Free Stock Images

    Top 10 Sources for Free Stock Images

    Websites boasting beautiful collections of high-resolution, royalty-free images are popping up all over the place thanks to the good will of talented photographers and agencies. Check out our list of the best websites to source royalty-free stock photos for your online needs. 

  • The 5 Chrome Extensions that Every Digital Marketer Should Install

    The 5 Chrome Extensions that Every Digital Marketer Should Install

    Installing the right Chrome extensions can make a digital marketer's day-to-day a lot easier. They can increase productivity, organize your work, create structure and provide insight into target consumers and audiences.
  • How to Make Your Website More Accessible

    How to Make Your Website More Accessible

    The Accessibility for Ontarians with Disabilities Act (AODA) is legislation enacted by the provincial government in 2005. It set out goals and guidelines to make Ontario accessible by the year 2025. An accessible website accommodates the different ways that people with disabilities navigate websites and consume online content.

     

  • How to Create an Editorial Schedule for Your Company Blog Using Google Calendar

    How to Create an Editorial Schedule for Your Company Blog Using Google Calendar

    Google Calendar is a great platform to host your editorial calendar. It's easy-to-use, flexible and moving things around is simple and seamless. It's also easily shareable, making it possible for multiple content contributors to collaborate on ideas and gain visibility into what is in production/go-live dates.

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