Two essential planning projects are Information Architecture (IA) and Content Architecture (CA), and we walk through both, and the best practices for each, in this webinar.
Technology has had a huge impact on the way that people shop, both in-store and online. It's common for a shopper's path-to-purchase to include stops at every single one of a retailer's touch points.
A style guide, a set of content rules, provides all writers with a readily available source that outlines every one of your requirements for composing and presenting quality content, while staying on-brand.
Determining whether you can use a particular photo (one that you found via Google, for example) to illustrate a blog post without breaking any copyright laws isn't always easy.
A high bounce rate can be an indication of poor site structure, confusing design, subpar copy – essentially, a bad user-experience. Check out ouraction items to help avoid or remedy a high bounce rate.
Content curation, the art of searching out relevant information for your audience from a variety of online sources to then share via your own communication channels, has become an important daily ritual for many a digital marketer.
Websites boasting beautiful collections of high-resolution, royalty-free images are popping up all over the place thanks to the good will of talented photographers and agencies. Check out our list of the best websites to source royalty-free stock photos for your online needs.
The Accessibility for Ontarians with Disabilities Act (AODA) is legislation enacted by the provincial government in 2005. It set out goals and guidelines to make Ontario accessible by the year 2025. An accessible website accommodates the different ways that people with disabilities navigate websites and consume online content.
Google Calendar is a great platform to host your editorial calendar. It's easy-to-use, flexible and moving things around is simple and seamless. It's also easily shareable, making it possible for multiple content contributors to collaborate on ideas and gain visibility into what is in production/go-live dates.
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