Listicles have, unfairly, earned a bad rap. The format has been criticized by old school journos for being lazy, uninformative and poorly written attention span-killers. But regardless of what the naysayers say, listicles are insanely popular.
Copywriting and web design are usually handled completely independently when it comes to launching a new website, but the two are intrinsically linked and rely on each other to make the most impact on an online audience. Find out how to get the two creative schools to work together.
A style guide, a set of content rules, provides all writers with a readily available source that outlines every one of your requirements for composing and presenting quality content, while staying on-brand.
Before you start writing a blog post, it's important to do your research first. In fact, research is an integral component of any great blog post. In order to use your content to position your brand an industry though leader, you have to back up your ideas with credible info.
Sticking to a consistent blog schedule isn't always easy. Writer's block, responsibilities and a whole slew of things can get in the way of producing content. Here are some tips and tricks to ensure that you keep your blog regularly updated with new posts.
A call-to-action (CTA) is a button or link placed on your website that guides users to complete a task – like filling out a form or downloading an eBook. CTA's are a great way to make sure that your website is working for you and getting you to your business goals.
Social media is a quick, easy and cost-effective way to spread your content out across a number of platforms and get it in front of as many eyeballs as possible. But no two social networks (and their user-bases) are alike, and each one should be approached differently.
It happens. Websites get messy. They lose organization. They become over-stuffed with content. Performing a content audit is a great way to clean up a site, cut out anything that doesn't fit and make adjustments to improve quality and relevance.
In today's modern marketing landscape, the definitions differences of copywriting and content marketing get a little muddled.
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