Page views or unique visitors? Which one should you focus on? It depends on what your goals and objectives are, in terms of your website, and your audience.
Your site's internal search bar can be mined for valuable metrics and insights about your visitors. This data can be leveraged to improve your SEO strategy, user-experience and conversion rates.
Google Analytics' Content Grouping feature allows you to categorize your content based on set rules. This feature provides deeper insight and analysis as it provides the ability to view your website's data based on a group of related values.
Google has many free tools that are easy-to-use and be can highly valuable for every digital marketer. These are the top eight free offerings from Google that should be in every marketer's tool box.
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