Page titles, or title tags in SEO speak, are one of the most important elements of on-page search engine optimization. This is what you need to know about writing a user- and search engine-friendly title tag.
Sorting through and organizing all of the tasks required to keep a website optimized for search engines can be overwhelming. Thankfully, Moz (as part of its Whiteboard Friday series) explains how marketers can prioritize tasks to ensure that high-value items are at the top of every to-do list.
Earlier this week, Google's Gary Illyes announced that a Panda update will roll out soon. The announcement was made at SMX Advanced and, according to Illyes, it is more of a data refresh.
Last year, long-tail keywords drove more referral traffic form Google than every before. Agency Zazzle Media studied the rise of the long-tail keyword over the course of 12 months across its clients' websites.
The relationship between SEO and content marketing has become a little muddled for some. The truth is that SEO and content marketing go hand-in-hand. You can't have one without the other. They're BFFs.
It can be frustrating for site owners and marketing teams to not see immediate results after making big changes to improve SEO. As the person responsible for a brand's SEO initiatives, it can be difficult to explain why SEO success doesn't happen over night.
Short answer: No. While meta keywords have become a defunct SEO element, meta descriptions still have value to your website.
The Huffington Post recently posted an article about how the big three – content marketing, search engine optimization and social media – should and can work together in perfect harmony.
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