Twitter's New Share Button May be Impacting Social Shares for Some Websites

By Jillean Kearney on January 05, 2016

Twitter's New Share Button May be Impacting Social Shares for Some WebsitesLast fall, Twitter released an update that removed share counts from Tweet buttons; and so far, the update seems to be impacting bloggers, publishers and marketers.

Although the share button still has the exact same function, the lack of sharing insights has discouraged some website users from sharing content items on Twitter.

Shareaholic analyzed Twitter sharing activity across the 300,000+sites that use the brand's social sharing product. Their analysis found that sharing activity declined 11.28% since November 20th.

This may seem like a small problem, but the lack of social validation (the fact that other people have shared the content item) can impact website traffic and even credibility.

Dan Check explained for Digiday: “It’s meaningful to us. Having share counts along comment counts is a strong way to underline that there’s a conversation around what we’re written. We want to signal to readers that that conversation is happening.”

Read mover over at Buffer.

Back to Top

January 05, 2016

Add A Comment

Comment

Allowed HTML: <b>, <i>, <u>

Comments

SUBSCRIBE TO OUR BLOG

Have Questions?

Speak to a Solutions Advisor.

Contact Us

1 (888) 299-2998

info@agilitycms.com