Last fall, Twitter released an update that removed share counts from Tweet buttons; and so far, the update seems to be impacting bloggers, publishers and marketers.
Although the share button still has the exact same function, the lack of sharing insights has discouraged some website users from sharing content items on Twitter.
Shareaholic analyzed Twitter sharing activity across the 300,000+sites that use the brand's social sharing product. Their analysis found that sharing activity declined 11.28% since November 20th.
This may seem like a small problem, but the lack of social validation (the fact that other people have shared the content item) can impact website traffic and even credibility.
Dan Check explained for Digiday: “It’s meaningful to us. Having share counts along comment counts is a strong way to underline that there’s a conversation around what we’re written. We want to signal to readers that that conversation is happening.”Back to Top
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