Econsultancy pulled together a list of this year's most popular content marketing trends.
Trends include an increased focus on distribution, mobile-friendliness and a boost in user-generated content.
Econsultancy spoke to Sophie Turton, Content Marketing Specialist at Bozboz, about user-generated content's rise in 2015.
"This year I've been pretty obsessed with user-generated content (UGC).
Rather than creating content, more and more brands are creating opportunities for content creation - instagrammable moments, inspiring experiences that encourage their customers to get involved in the creation of their brand.
Instead of broadcasting, they are creating opportunities for conversation. It's an exciting dialogue that offers unrivalled insight into customers as people, rather than statistics that can be manipulated by clever marketing copy."Add a Comment | Back to Top
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