It's easy for a blog's homepage to become an after-thought when you're busy worrying about publishing quality content on schedule, optimizing your headlines for search and the like.
But the homepage of your company's blog is an important component to your success.
Below are some best practices for optimizing a blog's homepage to catch readers' attentions and keep them coming back for more.
1. Make Your Homepage Pop
Your blog's homepage should be eye-catching. When someone lands on your blog's homepage for the very first time, an overwhelming amount of text can be intimidating. Images, via a banner image slider for example, make it easy for readers to quickly understand the subject matter of your blog and what you're all about.
2. Include Your Main Website's Navigation
Since the purpose of your business' blog is to generally turn readers into leads, make it easy for them to navigate to your website to learn more about your products or services. A simple way to do this is to carry across your website's main navigation over to your blog. Check out our own main navigation above as an example.
3. Highlight Your Blog's Most Recent Posts
A list of your blog's most recent content is an easy way to refresh your homepage and make it look different every time a reader lands on it. It also provides a great way for readers to discover more content and boost their pages viewed per visit.
4. Make it Easy to Follow You On Social
Feature social media follow buttons to make it easy for readers to connect with you on Twitter, Facebook, LinkedIn, etc. with just a click of their mouse. Once they've followed you, they'll be able to consistently see all content that you post on your social networks and visit your blog when they see an intriguing headline splashed across their newsfeed.
5. Include a Simple Newsletter Subscription Process
Showing up in a reader's inbox is still one of the best ways to grab their attention, but you must make it super simple for them to signup for your newsletter. Include your newsletter subscription form in a highly visible spot on your homepage. Keep your pitch short and only include necessary fields like email and frequency options (daily, weekly, monthly).
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