Complex Media's Successful Video Strategy

By Jillean Kearney on January 30, 2015

Complex Media has made producing video content a big part of its business, and has found big success in doing so. The brand is producing culturally relevant content that continues to grow in popularity.

The brand's video of skateboard legend Tony Hawk riding the the first functional hoverboard prototype has millions and millions of views.

"Our audience is into visual media," Marc Ecko, founder and chief brand officer at Complex Media, told Digiday. "Right now, video is the best way to serve that."

Complex's big video push started in late 2013. The brand launched Complex News, a channel that produces about 20 videos per day. Currently, Complex produces 19 different series across its five verticals: music, style, pop culture, sports, sneakers.

Learn more about Complex's successful video strategy over at Digiday. Add a Comment | Back to Top

January 30, 2015
Categories:  Content Managers
Keywords:  ContentVideo Content

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