Copywriting Vs. Content Marketing: What's the Difference?

By Jillean Kearney on January 14, 2016

Copywriting Vs. Content Marketing: What's the Difference?In today's modern marketing landscape, the definitions differences of copywriting and content marketing get a little muddled.

In it's most traditional sense, copywriting is meant to convince a reader to take a very specific action (making a purchase for example). Copywriting materials include ads, sales pages, etc.

Content marketing is the creation of  valuable content and sharing it for free with prospective customers. Content marketing includes blogs, podcasts, etc.

But the two work together to strengthen marketing messages and inspiration. As Copyblogger puts it: "Content without copywriting is a waste of good content." For example, a blog post's title might be too boring and not enticing people to click on it. Enter copywriting to boost click-rates. 

Read how to two work together over at Copyblogger.

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January 14, 2016
Categories:  Content Managers

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