Facebook Begins Testing New Instant Articles Feature

By Jillean Kearney on July 17, 2015

Earlier this year in May, Facebook announced that a new feature, Instant Articleswas on its way. Facebook had plans to publish instantly-loaded articles, in their entirety, within Newsfeeds so that users wouldn't have to jump off to another website to read the full thing.

The social network has started testing out Instant Articles, according to The Wall Street Journal – but they've been hidden from most users. For the past couple of weeks, the testing has only been visible to a tiny test group, 5% of iOS mobile Facebook app users.

Facebook is using the testing period to gather feedback from both users and the publishers that have signed up for Instant Articles. So far participating publishers include BuzzFeed, The New York Times, National Geographic, NBC News and a few others.

A big sticking point is whether publishers are able to benefit from Instant Articles. It's possible that the loss of website traffic will be to their own detriment. 

Another concern from publishers is that any future and unexpected changes that Facebook makes to Instant Articles could negatively impact participating publishers or the ones that decline involvement.

Via Ad Age.

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July 17, 2015
Categories:  Content Managers

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