Facebook and Twitter share the same struggle in providing experiences that work for both personal users and business users.
Personal users require pleasant experiences to communicate across social networks, and brands require a platform that helps them prosper online.
Both social networks made changes to appease both sets of users.
Facebook has announced changes to how it employs qualitative feedback to rank stories in its News Feed. Qualitative feedback is non-algorithmic and gathered from Facebook users. These changes are being made to improve the quality and relevance of content across News Feeds. From Facebook:
"As part of our ongoing effort to improve News Feed, we ask over a thousand people to rate their experience everyday and tell us how we can improve the content they see when they check Facebook - we call this our Feed Quality Panel.
We also survey tens of thousands of people around the world each day to learn more about how well we're ranking each person's feed.
We ask people to rate each story from one to five stars in response to the question "how much did you want to see this story in your News Feed?"
Facebook also stated that business pages may see a decline in referral traffic in the case that the rate in which their stories are clicked on is different then how users report wanting to see those stories near the top of their News Feed.
Twitter's changes include rolling out a new feature that allows users to see how connections are engaging with trending topics. It's a great move towards creating a better experience for users and boosting engagement with trends, which will make business users happy as well.Add a Comment | Back to Top
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