Now more than ever, CMOs and their marketing teams require advanced analytical tools for planning strategic objectives. These tools provide analysis into how customers and prospects behave online, and they also work as guides in terms of optimizing campaigns.
Gartner just released its first Magic Quadrant for Digital Marketing Analytics, and it ranked Adobe SAAS and Google as the leading analytical tools. IBM was penned as a challenger to the leading two.
"There are a lot more demands being placed on marketing analysts and consequently on their tools," a report author told CMS Wire. "Customers are using more channels to interact with brands and they're throwing off more data. Getting insights out of this tsunami of information requires more advanced techniques and deeper teams. The days of single-channel 'web analytics' being enough to satisfy any CMO are over."Add a Comment | Back to Top
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