Good News, Marketers: Instagram Enables Landscape & Portrait Formats

By Jillean Kearney on August 28, 2015

Good News, Marketers: Instagram Now Enables Landscape & Portrait Formats Instagram is making some changes.

For years, the social network restricted photos and videos to its square format.

Earlier this week, the social network announced that its users will be able to post photos and videos in both landscape and portrait mode. It's not the biggest of news, but Instagram's changes may have a major impact on how brands use the platform. 

Nick Tran, VP on Integrated Marketing at stock brand Stance, told Ad Age: "I feel like Instagram pretty much made people adopt their format as the square. It gave them a unique voice and storytelling where brands had to adapt their imagery to fit that format. Now that they're kind of shifting away from that, there's definitely going to be a little more commoditization across different platforms."

"Star Wars" was the very first user to adopt the landscape mode when it posted a new teaser clip from the movie, and more movies should be doing the same shortly.


There has been an awakening... #StarWars #TheForceAwakens

A video posted by Star Wars (@starwars) on


Brands will also be able to connect and syndicate their Facebook campaigns to Instagram. "It just easily increases the revenue for Facebook Inc. because they're making it a seamless story for marketers to activate the ad piece," Sears Holdings' Travis Freeman ( divisional VP-social, media and content integration) told Ad Age.

Via Ad Age. 

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August 28, 2015
Categories:  Content Managers
Keywords:  FacebookInstagram

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