Hreflang tags, also known as rel-"alternate" tags, can be implemented on websites to tell Google which languages are being used on specific pages.
In return, the search engine will serve those pages to users searching in the same language.
Earlier today, Google started sending out thousands (maybe hundreds of thousands) of notifications, via Seach Console, to make webmasters aware that they have incorrectly implemented hreflang tags on their websites.
The notifications state:
"Google had detected that some pages on your site have implemented the rel-alternate-hrefland tag incorrectly. In particular, there seems to be a problem with incorrect language and region codes, or incorrect bi-directional linking (if age A links with hreflang to Page B, there must be a link back from B to A as well). Google uses the hreflang attributes to serve the correct language or regional URL to the right users in search results.
Until you correct the errors on the hreflang links, your website will not benefit from additonal language or region targeting."
If you find a notification like this in your Search Console dashboard, your hreflang tag issues will need to be resolved in order to fully benefit from region and language targeting.Add a Comment | Back to Top
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