Google to Launch Lightning Fast Content System Network Later this Month

By Jillean Kearney on February 10, 2016

This month, Google will launch its Accelerated Mobile Page initiative. This will allow all participating publishers to deliver content on the mobile web at lightning-quick speeds.

The Accelerated Mobile Pages (AMP) initiative effort is Google's direct response to Facebook's Instant Articles and Apple News – both proprietary platforms. AMP is open source though, and anyone will be able to use it. It also works for the web, as opposed to only within a specific app.

AdAge describes AMP as "a diet version of HTML," and it's extremely quick as JavaScript is "essentially non-existent." Images won't load until they're in a user's view, too. A big time-saver is AMP cloud-caching of content so that Google will not need to pull the content from a publisher's site every time a request is made.

Read more about Google's new content delivery system over at AdAge.

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February 10, 2016
Categories:  Content Managers
Keywords:  ContentMobile

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