This month, Google will launch its Accelerated Mobile Page initiative. This will allow all participating publishers to deliver content on the mobile web at lightning-quick speeds.
The Accelerated Mobile Pages (AMP) initiative effort is Google's direct response to Facebook's Instant Articles and Apple News – both proprietary platforms. AMP is open source though, and anyone will be able to use it. It also works for the web, as opposed to only within a specific app.
Read more about Google's new content delivery system over at AdAge.Add a Comment | Back to Top
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