Content marketing that is targeted directly to consumers is a lot different from content marketing intended to capture the business of other businesses.
For B2C content marketers, "going viral" is the ultimate goal in order to get branded entertainment in front of the biggest number of potential customers.
This isn't the case for B2B content marketers. They need to strategically place themselves in front of decision-makers at the companies they are targeting.
As HubSpot puts it: "A company trying to reach decision-makers at another company requires a different mindset and strategy. Seeing Jean Claude Van Damme perform his epic split on a set of Volvo trucks isn’t enough to persuade commercial truck buyers to choose the brand when compared to other variables such as pricing and warranties."
B2C and B2C content marketing strategies have to be approached and executed uniquely; and marketers need to understand what makes each strategy distinct. HubSpot put together a list of what defines B2C and B2B content marketing strategies.For example, format differs between the two strategies.
B2B buyers, according to Eccolo Media Technology Content Survey, prefer blogs and whitepapers to aid their decision-making process; while consumers like user-generated content (reviews, ratings) and real-time content.Add a Comment | Back to Top
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