How Fox Sports Increased Traffic & Engagement Metrics in Less than 2 Months

By Jillean Kearney on October 07, 2015

Almost two months ago, Fox Sports began rolling out a new design for its web and mobile sites. The redesign includes three key new features: a semi-infinite scroll, article recommendations personalized to each reader based on browsing history, and a fixed social sharing bar.

These new features were inspired by very low engagement metrics across Fox Sports' web and mobile sites.  

The old FoxSports.com required readers to put in work to find similar content by searching for articles and videos on their own. 

"Whether they were coming from mobile or Facebook, in our traditional experience, we weren't giving them a lot of opportunity to do anything other than read that story," the brand's senior vice president of product development, Devin Poolman, told Digiday.

From Digiday: "Since implementing the changes, FoxSports.com has witnessed a 23 percent lift in pageviews and 37 percent increase in time spent per visitor who came via social media. The bounce rate has decreased by 14 percent and video views have doubled."

Read the full story.

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October 07, 2015

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