How Often Should Your Company Publish New Blog Posts?

By Jillean Kearney on April 13, 2015

How Often Should Your Company Publish New Blog Posts?New benchmark data from HubSpot provides insight into how much a company should blog.

The brand pulled blogging data from its 13,500+ customers to find out how the quantity of blog posts published on a monthly basis (and in total) affects traffic numbers and lead generation. Company size and business type are taken into consideration.

So how many blog posts should a company publish in one month?

Have a  look at the chart below which shows how the number of blog posts impacts inbound traffic (split into B2B vs. B2C companies).

Monthly Blog Posts & Impact on Traffic

HubSpot found that the more blog posts a company published in one month, the more traffic their website received, and the ones that published 16 or more blogs in one month received nearly 3.5 times more traffic than those that only published between 0-4 posts.

Check out more stats, including blog post frequency and impact on lead generation, over at HubSpot's Blog.

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April 13, 2015
Categories:  Content Managers

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