Recently, Google announced that it's not a fan of app install interstitials, the huge ads that pop-up on mobile websites (taking up the entire screen) prompting a user to download an app. Google has deemed them to be too annoying for users.
As a result, on November 2, Google introduced a new policy that discourages the use of these types of ads.
Since then, Google has penalized mobile websites that employ interstitial ads by flagging them as mobile-unfriendly.
From a Google blog post published in September:
Mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will no longer be considered mobile-friendly. This does not affect other types of interstitials. As an alternative to app install interstitials, browsers provide ways to promote an app that are more user-friendly.
This isn't the greatest Google update for any brand trying to increase organic downloads of a mobile app, but Marketing Land outlined a way to circumvent this new policy. The workaround is to create a mobile webpage that looks like an interstitial. The webpage will pass Google's mobile-friendly test and encourage app downloads.
Learn more about Google's new interstitial policy over at Marketing Land.Add a Comment | Back to Top
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