Pinterest posts often get indexed by Google, so it's a great opportunity for companies to get social, try something new and boost awareness in search results.
Although it takes some research and planning, Pinterest is really easy.
First, it's a good idea to spend some time on the social network to see how competitors and comrades are using Pinterest. Find out what your target audience is sharing and responding to. This will help inspire your own content and shape your Pinterest strategy.
Inc. suggest that companies utilize rich pins, a feature that enables users to add extra information to each pin. "By adding rich pins, you can help give visitors more information about your brand, which can help you stand out more amongst your competition," Adam Heitzman wrote.
Article pins, for example, are rich pins that include images and article links. Product pins provide information (price and where to buy) about products featured in pins. Companies can also use Pinterest's new Buy Button in these types of rich pins.Add a Comment | Back to Top
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