Sorting through and organizing all of the tasks required to keep a website optimized for search engines can be overwhelming.
Thankfully, Moz (as part of its Whiteboard Friday series) explains how marketers can prioritize tasks to ensure that high-value items are at the top of every to-do list.
Moz suggests that you ask yourself a series of questions to determine the value of each task on your list. One question, for example, is "What company goals does this task serve or map to?"
"Those big [goals] might be, hey, we're trying to increase revenue from this particular product line, or we're trying to drive more qualified users to sign up for this feature, or we're trying to grow traffic to this specific section. Big company goals. It might even be weird things or non-marketing things, like we're trying to recruit this quarter. It's really important for us to focus on recruitment. So you might have an SEO task that maps to how do we get more people who are job seekers to our jobs pages, or how do we get our jobs listings more prominent in search results for relevant keywords — that kind of thing. They can map to all sorts of goals across a company."Add a Comment | Back to Top
1 (888) 299-2998