How to Understand Traffic Drops in Google Analytics

By Jillean Kearney on March 20, 2015

It's not the greatest feeling in the world when you login to Google Analytics only to see a major drop in your website's or app's traffic – especially when you don't know why or how it happened.

When that happens, it's best to start your investigation by determining whether the traffic drop is a result of a technical mishap or marketing influences.

"A sharp decrease, particularly within a day, is most likely a technical issue. A technical issue can take a few forms, such as a misfiring tag, a poorly modified tag script or maybe a new page that was uploaded without a tag," Pierre DuBois wrote for CMS Wire.

Find out more about understanding traffic drops over at CMS Wire.

Add a Comment | Back to Top

March 20, 2015
Categories:  Content Managers
Keywords:  Analytics

Add A Comment


Allowed HTML: <b>, <i>, <u>



Have Questions?

Speak to a Solutions Advisor.

Contact Us

1 (888) 299-2998