How Twitter's New Like Button May Impact Marketers

By Jillean Kearney on November 04, 2015

Earlier this week, Twitter announced that it is getting rid of its 'favorite button', and replacing it with a 'like' button. Twitter users will likely have noticed a heart icon in place of the star icon within their feeds over the past couple days.

Akarshan Kumar, Twitter's product manager, said, "We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite."

"The heart... is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it," Kumar went on to say.

The new feature could potentially impact marketers. The 'like' button may very well boost engagement for brands using Twitter because of its versatility. The 'favorite' button was very specific and limiting. A 'like' button is very familiar to everyone that's ever been online anywhere, thanks to Facebook. Liking a tweet is more casual, and therefore, will probably be utilized more frequently.

See how else the new 'like' button may impact marketers over at Econsultancy

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November 04, 2015
Categories:  Content Managers

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