How Upworthy Crafts Headlines that are Undeniably Clickable

By Jillean Kearney on June 24, 2015

UpworthyUpworthy is one of the fastest growing media companies in the world, and the site welcomes close to 50 million unique visitors per month.

The secret to Upworthy's success is its headline-writing formula.

Most people can't pass on a headline like "Matt Damon Asked A Cheery 13-Year-Old What She’ll Do With Her Free Time. Her Answer Gave Him Pause."

It's impossible to not be curious about what that little girl said, right?

In its podcast Rough Draft, Copyblogger breaks down why Upworthy's click-bait headlines work so well and the five curiosity triggers that make headlines irresistible.

Listen to the podcast.

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June 24, 2015
Categories:  Content Managers
Keywords:  ContentCopywriting

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