Listen up eCommerce sites: According to Google's data, just over 75% of holiday shoppers researched their gift-giving options online last year, and 40% of all holiday shopping took place on eCommerce sites.
Those numbers are going to increase this holiday season.
A easy way to prepare for the holiday onslaught is to give a website a mini holiday makeover – starting with the homepage.
Many brands have already debuted holiday-themed versions of their homepages, and HubSpot pulled together a list of great real-life examples to draw inspiration from.
Baudville is a B2B business that provides employee recognition solutions, and their homepage currently looks a lot more cheerful than usual.
While the changes are simple, they make a big impact. The banner of Christmas lights is a nice touch, and it's used across multiple pages on the site. The sleigh symbol that is currently taking the place of the brand's usual shopping cart is another simple but effective way to get visitors in the shopping spirit..Add a Comment | Back to Top
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