Jet.com's Fun & Creative Real-time Video Campaign

By Jillean Kearney on September 11, 2015

Jet.com is a just-launched ecommerce startup that is looking to challenge the likes of Amazon by offering discounted products in exchange for a $50 membership fee. 

Earlier this week, Jet.com kicked off a creative campaign called #Jetspree. The brand spent a day creating and rolling-out fun, real-time videos based on the contents of customers' shopping carts.

Jet.com partnered up with agency SS+K to create the videos. They also worked with director Tom Sharpling, producer of television show Monk.

Steve Young, a comedy writer, was pulled into the mix, as well as a barbershop quartet and an improv troupe. 

Below is an example of the barbershop quartet paying their respects to a customer purchasing a Twin Peaks DVD Collection.

 

Fifty videos were made in total. All of which were conceptualized, shot and edited within just a few minutes to an hour. The videos were posted on Jet.com's YouTube channel, and also emailed to each shopper.

Read the full story over at Digiday. 

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September 11, 2015
Categories:  Content Managers

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