It was a big surprise when, a couple weeks ago, Google released statements that Panda had become part of its core ranking algorithm. Panda, an update introduced by Google a while back, specifically uses quality of content as a ranking signal. To help adjust to the big change, Moz put together a list of key takeaways that SEOs can put into action.
One key takeaway is to optimize your content so that it matches the search queries that are consistently bringing googlers to a specific page.
A Google spokesperson also took it a step further and suggested using it also to identify pages where the search query isn't quite matching the delivered content. "If you believe your site is affected by the Panda algorithm, in Search Console's Search Analytics feature you can identify the queries which lead to pages that provide overly vague information or don't seem to satisfy the user need for a query." So if your site has been impacted by Panda — or you're concerned it might be and want to be proactive — start matching up popular queries with their pages, making sure you're fully delivering on those content query expectations. While this won’t be as big of a concern for sites not impacted by Panda, it's something to keep in mind if you do notice those "odd" keywords popping up with frequency.
An easy way to meet this Panda requirement is to login to Search Console to see what Google users are searching for to land of specific pages. Next, simply edit a couple of paragraphs to include the specific terms to get the most ranking juice.Add a Comment | Back to Top
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