Bola Awoniyi is the founder of Black Ballad, a glossy lifestyle website for mixed-race and black British women. The site launched in June 2014, and since then Awoniyi has learned a lot. He shared his lessons on the Econsultancy blog.
One lesson is that a content strategy is essential. Going into Black Ballad, Awoniyi thought that producing content would be a breeze, but he found out that it's not as easy as he thought.
"The truth is conceptualizing, organizing, producing and reviewing articles is an intensive stream of activities, which require a range of different skill sets. When coupled with SEO objectives, social aspirations or any other triggers or goals, the complexity only intensifies," he wrote.
A content strategy helps keep a site organized and on track. Another lesson learned is that evergreen content is one of the keys to online success.
"We also tried our hands at creating how-to guides and expert reviews that might not create a buzz now, but would pay dividends further on down the line. When we published this article in August, it didn't do that great, but five months later, the guide acquired five times more views than it did in its first month, mostly coming from search," Awoniyi wrote.
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