LinkedIn Marketing: Effective Techniques

By Jillean Kearney on May 15, 2015

For B2B marketers, LinkedIn is top-choice for marketing via social media since the network has built up communities of professionalss and industries.

Econsultancy posted three effective LinkedIn marketing techniques that both distribute content and generate leads. 

The first technique is take advantage of LinkedIn's publishing platform Pulse. It enables users to create and distribute content via the social network.

"I use Pulse to distribute content by summarising the piece I want to distribute or going in-depth with one point covered. Then I include a call-to-action that allows the reader to learn more, and because the content I create is super valuable they usually learn more," Tom Whatley wrote for Econsultancy.

See the other two techniques over at here.

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May 15, 2015
Categories:  Content Managers

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